Workers and mine-workers bank of choice, Ubank, today launched its mobisite as it continues to increase its banking products and services for customers who have traditionally utilised mostly basic services and endured long queues at branches especially during critical periods of the month.
According to Ubank CEO Luthando Vutula, “The mobisite, ubank.mobi, delivers a high quality and easy to use site aimed at increasing our customer loyalty. Our goal is to enhance our current mobile banking offering for Ubank customers whilst simultaneously driving sales and revenue generation.”
Statistically 98 percent of our customers have cellular phones and 28 percent say that they access the internet via cellular phones. Nationally, about only 30 percent of South Africans have smartphones and this means that to reach Ubank customers more attention needs to be placed through the mobisite.
Launching the mobisite also forms part of Ubank’s plans to spend R500 million in the next two to three years upgrading its information technology (IT) systems in order to improve its lending and transactional banking offering.
The development of the Ubank mobisite was benchmarked against leading international banking mobisites and will provide Ubank customers with optimised viewing and navigation for both smartphone and feature phones.
Research also indicates that 26 percent of our customers prefer to receive communication about Ubank products and services via cellular phones, whilst 43 percent say that they prefer to receive the same communication via short message service, SMS.
“Another benefit of our mobisite is that it presents the bank with an opportunity for greater market penetration in a way brick and mortar branches are unable to. This is also in line with our digital and marketing strategy following the bank’s recent retail branch optimisation,” concludes Vutula.