Ubank’s mural branding initiative boosts families’ livelihood
- Post DateWed Feb 23 2022
Johannesburg: Ubank’s commitment to its customers is to provide support, empower and to facilitate growth in the communities it operates in. Driven by the social objective of striving to improve the quality of its community’s lives; Ubank has now collaborated with the communities in the North West and Gauteng region, specifically, Rustenburg and Johannesburg South on its wall mural branding initiative.
Wall mural branding is at times used as a marketing tool which businesses undertake to promote their organisations or to tell their organisation’s story and what it aims are particularly for the community in which it operates in. This also offers another way in which organisations can engage with its customers and instil a sense of pride in its employees when they see their organisation’s artwork and experience the interaction people have with it.
For Ubank though, the wall mural branding initiative is more that. It is a way that the Bank contributes towards boosting the local community’s economy by enabling the wall owners to earn or increase their livelihood for their families. As many families are financially strained and their positions worsens with the effects of Covid-19; this initiative for Ubank will helps close the income gaps somewhat.
“Thus far, we have contracted the walls of 9 family homes and one local taxi rank close to our Rustenburg branch and 8 family homes and 2 spazas in Johannesburg South. Each participating family will earn a total income ranging between R15 000 and R30 000; an income that majority of these households would otherwise not have” said Ubank Acting Chief Executive Office, Mr. Keshan Pillay.
Mr. Andrew Makwe from Soweto, Dobsonville, one of the wall owners said “People in the community are really enjoying the wall, they come through to get details of the loan like contact numbers. They even come in to ask where the closest Ubank branch is especially during the weekend as the car wash gets really full. I am so grateful to Ubank for including me in the wall painting project. This partnership has helped me a lot especially as I am unemployed, it helps me to put bread on the table for my family and buy things that we are missing in the house. It really helps us and we are very grateful for it. I wish Ubank would extend my wall contract to go on longer as the income really helps”.
“The current murals in Rustenburg and Soweto feature the Ubank loan campaign and I am also delighted to announce that we will be rolling out the wall mural branding initiative to the other regions during the course of 2022 and hope that the communities will positively receive and enjoy the wall murals as Rustenburg and Soweto communities have. This is our way to ensure that the community investment initiatives we embark on, benefit our customers and the communities where we operate, concluded Pillay”.
Ubank is a well-established financial services provider entrenched primarily within the gold and platinum mining communities. Its mandate to service the broader worker market in South Africa has become imperative in order to extend affordable financial services and to provide the workers as well as and Small Medium Micro Enterprises (SMMEs) with a bank they trust. For more information on Ubank, please visit www.ubank.co.za or follow us on social media @UbankSA.
For media enquiries contact: Anne Williams – Communications, PR and Events Manager via email at [email protected] or contact her on (011) 518 5068.